United Way campaign needs help

The United Way of Fort McMurray held a news conference this morning announcing a new total and a projection.

Citing growth in new donors, successful fundraising events, and a high level of engagement at workplaces throughout the region, Steve Yatauro, Community Campaign Chair, announced that the campaign had reached 61-percent of the community need goal. He also looked ahead to the end of the year and where the current trends are expected to take the campaign.

“Based on everything that we know, we are projecting that the community campaign will end up raising approximately $5.6 million and will likely fall short of our need goal by $1.5 million,” said Yatauro.

Juxtaposed against the projected gap is a community need that is growing.

“We have more agencies requesting funding,” said John Evans, Chair of the Community Investment Committee. “The total amount that agencies are asking for has gone up this year. In that context, the need gap is even larger than $1.5 million.”

The local United Way campaign is unique in Canada. The level of generosity shown in this community is unlike any other in the country.

“To each and every person, organization and company who has donated so far: Thank you,” said Yatauro. “You exemplify the giving spirit of the people of Wood Buffalo.”

In an effort to get closer to meeting the Community Need Goal, the United Way has put a call out for help.

“We are asking people and companies to accept the Give What You Can United Way challenge,” said Yatauro.

Citizens and companies who have not given to the United Way Community Campaign are encouraged to give what they can, challenge three people or companies to do the same, and share it on social media.

“If everyone can find a way to give a little, it would add up to a whole lot,” said Yatauro. “This challenge is no doubt about all of us.”

Donations can be made a number of different ways including through the United Way website and at The Redpoll Centre at Shell Place.


Author: The United Way of Fort McMurray and Wood Buffalo

communications@fmwbunitedway.com | 780-791-0077 ext. 3015