Radio Auction Underway

The annual United Way Radio Auction is officially underway. The first three items were revealed earlier this morning on Country 93.3 and Rock 97.9.

“This is a great component of our Community Campaign that engages both businesses and residents,” said Diane Shannon, Executive Director, United Way of Fort McMurray. “Companies are incredibly generous in donating compelling products and innovative packages that people can bid on via an online auction site provided by Rogers Broadcasting. One hundred percent of the purchase price will go toward our campaign goal of $8 million which directly helps our member agencies create positive change in our region.”

Items will be added to the auction each day and announced during radio interviews. Donations of auction items are still being accepted.

“We have an amazing collection of donated items this year,” said Jaime Dowling, Radio Auction Coordinator. “This is a great way for smaller businesses to get involved with the Community Campaign and get valuable exposure on the radio and on social media. It’s not too late for them to give me a call and make a contribution.”

Jaime Dowling can be reached at 780-791-0077, or by email

Among the list of items yet to be added to the Radio Auction are the popular Junior Firefighter for a Day package with the Fort McMurray Fire Department where a lucky child is picked up from school in a fire truck, taken out for ice cream and a tour of a fire hall. We also have the ultimate oil sands tour with Suncor and McMurray Aviation, including an aerial tour of Fort McMurray, Suncor, Syncrude, reclaimed land, the bison ranch and local water bodies, plus a two-hour on-the-ground site tour. The United Way Radio Auction also features something completely unique from a popular family publication.

“This is an item that will be very popular with parents,” said Dowling. “Your kids could be the front cover models for an issue of Fort McMurray’s Child, dressed in Just Kidding fashions in a photo shoot with local photographer Crystal Mercredi.”

Author: The United Way of Fort McMurray and Wood Buffalo | 780-791-0077 ext. 3015