The United Way’s inaugural Red Menu Campaign has wrapped up, raising funds and awareness about the 2017 Community Campaign. A grand total of $16,663 was announced on November 1st at The Redpoll Centre.
Several restaurants featured Red Menu options from August to October with a portion of each item sold going to the United Way campaign.
“The whole reason I like this Red Menu Campaign is the collaboration between the restaurants,” said Stu Wigle, Honourary Red Menu Campaign Chair and Owner of Earls Fort McMurray. “For me, that was a big piece that I think Fort McMurray needed. I like the fact that we all came together for the same cause.”
The Red Menu Campaign kicked off on August 24th and ran for eight weeks. Participating restaurants included Earl’s, Boston Pizza, Chocolates and Candlelight and Blue Mountain Bistro.
However, several other businesses who didn’t have the capacity to participate graciously got involved as sponsors of the campaign.
“We were involved in the Red Menu in a different way,” said Maxine Willocks, Owner of Chez Max. “We wanted to give back because Fort McMurray has been so good to us. We did not have the staff or the manpower so we made a personal contribution to it.”
DMG Events also joined the campaign as a sponsor, hosting a lobster dinner with the proceeds going directly to the Red Menu Campaign.
After a very successful first year, there was a collective expression of excitement for the continuation of The Red Menu Campaign next year.
“It’s the gift in the giving kind of mentality; I think that’s why we need to go forward with it,” said Wigle. “The more you give the more you get blessed. That’s the win. We collaborate better as a team, and as an industry if we’re supporting each other.”
Things concluded in high spirits with a commemorative picture of everyone in attendance.
A huge thank-you to Earl’s, Boston Pizza, Chocolates and Candlelights, Blue Mountain Bistro, Chez Max and DMG Events for making the inaugural year of the Red Menu Campaign a resounding success.