Community Campaign kicks off with emphasis on impact

The United Way of Fort McMurray has officially kicked off its annual Community Campaign with its largest fundraising target ever. The 10-week campaign, involving thousands of volunteers and dozens of companies and organizations, is setting out to raise $8 million.

“Our Community Campaign funded 26 member agencies and over 65 programs in the last year,” said Ben Dutton, President of the United Way of Fort McMurray Board of Directors during his opening remarks. “These incredibly dedicated and talented people who work with these organizations provide help, services and resources to those who need it most. They make change happen every single day.”

Having been recognized for the 8th year in a row as being the most generous United Way campaign on a per capita basis in Canada, workplace campaign teams are ready to inspire increased support.

“Thousands of volunteers are poised to hit the ground running with fundraising events, pledge drives and lots of conversations about why giving to the United Way is so important,” said Andy Carter, Chair of the 2014 Community Campaign.

Telling the story of the United Way is going to be easier than ever this year with a series of videos that capture the essence of the Community Campaign and provide virtual Seeing Is Believing tours of three different agencies.

“Our Board’s direction has been very clear,” shared Diane Shannon, Executive Director. “We need to give canvassers the tools to tell the story of impact created thanks to the generosity of this campaign. These videos are a great step forward that we fully expect will help us meet and possibly exceed our target.”

The videos will be shared on the United Way of Fort McMurray social media accounts later today.

As a high point of the 2014 Community Campaign Kick-Off breakfast, hundreds of people participated in the first annual campaign portrait. When the fundraising target was announced, smiles were in abundance and red scarves were vaulted into the air. The official portrait has been posted on the United Way of Fort McMurray Facebook page and people are encouraged to tag themselves.

“The real story of this campaign is not about a large number,” said John Evans, Chair of the Community Investment Committee. “This is a story about a region that has incredible heart and cares for those who might need a hand up from time to time. The generosity comes out of a place of genuine compassion and concern. We hope that the campaign portrait begins to capture this amazing aspect of Wood Buffalo so we can share it with the rest of the world.”

Author: The United Way of Fort McMurray and Wood Buffalo

communications@fmwbunitedway.com | 780-791-0077 ext. 3015